Coolio was one of the first rappers to balance pop accessibility with gritty, street-level subject matter and language. Yet despite his nods to hardcore, his music was clearly
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more happy-go-lucky at heart; he shared the West Coast scene's love of laid-back '70s funk, and that attitude translated to his music far more often than Dr. Dre's Death Row/G-funk axis. Most of Coolio's hits were exuberant, good-time party anthems (save for his moody signature song "Gangsta's Paradise"), and he created a goofy, ingratiating persona in the videos that supported them. He was also popular with younger audiences and became a favorite on Nickelodeon comedy shows thanks to the thin, spidery dreadlocks that stuck straight out of his head in all directions. In the process, Coolio took the sound of West Coast hip-hop to wider audiences than ever before, including those put off by -- or too young for -- the rougher aspects of G-funk. A combination of inactivity, legal troubles, and newly emerging rap stars stole Coolio's thunder in the late '90s, but by that point he'd helped lay the groundwork for an explosion of hardcore-themed pop-rap (most notably Puff Daddy's Bad Boy empire), and played an underappreciated role in making hip-hop the mainstream pop music of choice for a new generation.
Coolio was born Artis Leon Ivey, Jr. on August 1, 1963, in the South Central L.A. area of Compton. As a young boy, he was small, asthmatic, highly intelligent, and a bookworm, which often made life outside the home difficult. His parents divorced when he was 11, and searching for a way to fit in at school, he started running with the Baby Crips and getting into trouble. Even so, he still wasn't really accepted and was never formally inducted into the gang; he tried to make up for it by creating a menacing, unstable persona and carrying weapons to school, and his once-promising scholastic career wound up falling victim to his violent, poverty-stricken environment. At 17, he spent several months in jail for larceny (apparently after trying to cash a money order that had actually been stolen by one of his friends). After high school, he studied at Compton Community College; he also began taking his high school interest in rap to the stage and took his performing name from a dozen contests in which someone called him "Coolio Iglesias." He became a regular on Los Angeles rap radio station KDAY and cut one of the earlier SoCal rap singles, "Watcha Gonna Do." Unfortunately, he also fell prey to crack cocaine addiction, which derailed his music career. Coolio entered rehab and straightened himself out by taking a job as a firefighter in the forests of northern California. Upon returning to L.A. a year later, he worked various odd jobs -- including security at Los Angeles International Airport -- while getting his rap career back on track.
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